Determining the cost of your exhibition stand can be difficult when planning. What are the total fees, and how much should I budget for which equipment? These are frequently asked customer questions regarding exhibition stands, which we cannot give a general answer to. The cost of your exhibition stand cannot be fixed as a one-size-fits-all. It depends on what you want to include in the design and function of your philosophy, which in turn depends on your needs and goals for your exhibition. However, we can support you and help you prioritize the creation of your exhibition stand based on your goals to make the best investment in your exhibition stand and have a cost overview. This allows you to set a budget according to your design ideas and plan your booth.
Don't waste time and energy contacting stand builders and talking to designers if you don't already have an asking price in mind. With a clear budget, you can implement your goals when designing your exhibition stand without being overwhelmed by unforeseen costs. People from around the world participating in the exhibition stand Dubai.
Is a high budget required?
The answer to this question is yes and no, and it depends greatly on your goals.
The prospect of higher chances of success due to a higher attention value of your stand speaks for more increased investment in a fair trade stand. When you also invest in better quality graphics, raised flooring, underbody lighting, signage and banners, music, and visuals, your booth will draw more attention and increase your chances of successful sales and lead generation.
However, not every fair trade stand requires a six-figure budget. If your budget is limited, you also have the option of choosing a flexible system stand. These stands are primarily used in smaller areas and are more straightforward in design but can be customized with graphics and appropriate furniture.
It would help to consider these aspects when considering whether and how you want to present your company.
What am I investing in specifically?
Each exhibition stand will cost you money the more individually it is designed. The shelves are designed by experienced designers who ensure careful creation according to your wishes and ideas. The stands are then produced by professional stand builders who constantly strive to make a high-quality stand that corresponds to the design. This is a time, labor, and material-consuming process, which requires a specific budget.
Here are some examples of what you are investing in:
- draft
- management of the project
- floor
- walls
- assembly and disassembly
- storage
- suspensions
- transport
- electricity
Not every exhibition stand requires all the above items, but most do. When estimating the cost of a trade show booth, it's essential to consider these items.
floor space
First, you should reserve your stand space through the fair trade organizer, the costs of which are based on the square meters. It is up to you whether you want to include this area in your overall budget for the exhibition stand or not.
design
The design of a fair trade stand is more complex than many think. The method of the frame must also be feasible for production so that it can be manufactured accordingly. Your designer will work with you to create a design that meets the needs of your business while staying within your budget. Be open about your options based on your budget. A well-designed stand can increase visitor traffic and lead to increased contact with potential customers. Make an effort to provide your designer with a meaningful design brief and trust that your designer will do everything possible to meet your specifications and come up with an exceptional design.
service
The cost of an exhibition stand is determined by the amount of expenditure and the quality of the services you receive throughout the process. This includes everything from planning, conception, and production to assembly, disassembly, and storage of the stand. You buy not only a perspective but also the know-how and the services of your stand builder, whose task is to support you with a smooth functioning trade fair appearance and achieve your goals.
facts and figures
Below is a guide to help you understand the aspects of creating an exhibition stand and the costs involved. In general, the more you invest, the higher the quality of your booth. Carefully choose the components you want to invest in that are essential to you. Distribute your budget sensibly for the respective segments. For example, if the focus is on exceptional lighting for your stand, you should spend less money on flooring.
cost reduction
It is not recommended to keep expenses to a minimum unless necessary. Don't skimp on the look just because it doesn't seem important to you. Each display component is equally important. Some areas may not be necessary for your stand and can be avoided in the final pricing calculation. However, most of the aspects mentioned in this blog are indispensable and worthwhile investments. We strongly advise you to budget for the transport and installation of the stand as well, as setting up a mood can be difficult if you are unfamiliar with it and could cost you valuable time at the show. Invest in your stand builder with their corresponding know-how. We try to relieve you of as much work as possible for your participation in the trade fair. And this service is priceless.
Last but not least
Now you can get off to a good start with this guide, which you have for the cost calculation of your exhibition stand. Communicate your budget clearly to your designer and stand builder. This prerequisite for planning a perspective offers the best value for money. After receiving your designer's draft, you will receive a detailed estimate detailing the pricing of each component. It's wise to be a little flexible with your spending. Trust that your project manager will give you the best possible advice and support based on his experience.
Expo Exhibition Stands can help you with all aspects of stand construction and design, taking care of everything so you can focus on your potential customers. Call us, and our expert will support your wishes and requirements.
